"As a designer of home textile, we should go to discover the aesthetic needs of consumers, through their own design and consumers to achieve spiritual resonance, and the product is not only a physical entity, but also the carrier of the designer and the consumer to carry out spiritual dialog. The premise of communication is to discover what kind of design consumers need."

　　Two days of design competition awards and forums are over, some of the speeches are still often around the ear, although the theme of the competition is "East meets West", is how to promote China's original home textile design to the Western market, but how to communicate with consumers is still one of the themes of this conference. Communication is not only at the design level, but also in the later branding. That is, around the consumer's consumption psychology, through the product level of pattern design, brand level of social and cultural factors and consumer communication from two perspectives.

　　Suzhou University professor, now Jiangsu Golden Sun Home Textile design director Mr. Huang is a home textile industry veterans, this forum was specially invited to the home textile association to the venue for the designers to do a wonderful speech. He said, "as a home textile designer, should go to discover the aesthetic needs of consumers, through their own design and consumers to achieve spiritual resonance, designers to create works is not only a physical entity, but also and consumers to carry out spiritual dialog carrier."

　　"And the premise of communication is to discover what kind of design consumers need. Our designers can't design what consumers like if they sit inside the office all day. Kung fu is outside the poem, designers should go out to the consumers, to find out what consumers like, and go to life to find inspiration for design."